Brought to you by Heineken
This heartwarming story shows the power of local communities in the face of adversity
Heineken has premiered a brand new short film at this year’s Dublin International Film Festival (DIFF).
Directed by award-winning Irish filmmaker Gar O’Rourke The Pub That Refused To Die tells the true story of how a local community rallied together to save their local pub.
Watch the full documentary on Heineken’s YouTube:
Through this documentary, Heineken wanted to tell the story of 26 Limerick locals who stepped in to stop their local pub, Ahern’s, from closing after its previous owner, Noreen Ahern, decided to retire.
Noreen, who had been nearing retirement and working almost 90 hours a week, could no longer keep the doors open. If Ahern’s shut its doors, the village stood to lose a key social space.
This caused 26 Kilteely residents to band together and fight to keep the space alive.
Those who stepped in to keep the lights on came from various backgrounds, including a barrister, a dairy farmer, a carpenter and a gardener.
Heineken heard this moving story and supported the community in their endeavour by providing guidance and training to help them both reopen and plan for the future. This support was crucial, as none of them were hospitality experts, let alone had run a pub before!
What makes this story so heartwarming is how this community came together to stop the heart of this rural village from being taken away.
Not to spoil your watch but they were successful and relaunched the pub as Street Bar last summer. It continues to be an active community space while also now being a symbol of resilience and a celebration of what people can achieve when they come together.
Despite the deeply humanistic nature of this documentary, it touches on a much wider social issue. Pubs are closing daily across both Ireland and the UK. There’s no doubt that communities feel their loss.
The importance of the local pub across towns and villages in Ireland and the UK cannot be overstated. It’s a place for social connection. Whether it be a catch-up with friends or a celebration, these spaces have been the heart of these communities for generations. Pubs are pillars when it comes to fostering in-person communication.
We should be fighting for these spaces to stay open rather than just accepting it, which is exactly what this documentary does.
The Pub That Refused To Die shows the power of a community coming together to save their local pub.
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