Over 40 per cent of over-50s say they are made to feel less visible as they get older
Older Brits reckon society considered them to be past it and ‘old has-beens’ once they turned 56, according to research.
A poll of 2,000 over-50s revealed 43 per cent are made to feel less visible as they get older, as though people are less interested in speaking to them.
And more than one in 10 (12 per cent) believed they had been passed over for a promotion, or not hired in the first place, due to their age.
With some key places people have felt invisible being at the shops, during interactions with customer service, or at medical appointments.
But far from being past their best, 54 per cent of those polled considered themselves fighting fit and 76 per cent said people get wiser and better with age.
Travel insurance provider Staysure commissioned the research following the launch of its Dream Big campaign aimed at empowering the over 50s to be bold and are hosting a bingo event with a twist in February.
David Morley, from the brand, said: “The outdated view of people over 50 simply doesn’t reflect reality – our research shows they are tired of being dismissed or labelled as ‘has-beens’.
“Ageism has become socially acceptable, creating unfair stereotypes and limitations. In truth, over 50s are in the prime of their lives – travelling with confidence, making memories and leading full, positive lives.”
Since turning 50, 34 per cent have travelled more or taken longer trips and 23 per cent have taken steps to improve their digital and tech skills.
It also emerged half of respondents (53 per cent) still felt they could behave, dress and do exactly as they want.
The study also polled 1,000 adults of all ages and found 66 per cent thought older generations can be ‘stuck in their ways’ and prefer familiarity to new experiences.
Nearly a fifth (18 per cent) reckoned older people don’t understand memes or online culture, and nearly one in 10 (eight per cent) said they aren’t adventurous.
Despite their perceived lack of adventure 28 per cent of 55–64-year-olds would go on a safari or wildlife trip, compared to just 17 per cent of 18–24-year-olds.
But the poll of older respondents, carried out via OnePoll.com, showed 19 per cent are still excited about long-haul exploration and 15 per cent would go travelling solo.
Mariella Frostrup, who has partnered with Staysure on the campaign, said: “The image of what life looks like after 50 is a misconception that needs to change.
“It’s sad to see from the research that Brits feel treated as ‘has-beens’ from the age of just 56, from being overlooked in the workplace to feeling invisible in society.
“We’re not just playing bingo or asleep by 8pm, in fact, we’re thriving more than ever before and have more of a zest for life than other generations.”
#Older #Brits #reveal #exact #age #society #sees
