Prime Day is returning for 2026
Amazon has confirmed that Prime Day is returning this summer with thousands of discounts across its website.
The 2026 edition of the sale event will see members making savings on electronics, kitchenware, beauty products, clothing, fresh groceries, household essentials and much more.
It’s confirmed to be back this June, giving Prime members exclusive access to big price cuts, but Amazon has not revealed the exact dates of the sale.
This is slightly earlier than the 2025 edition of Prime Day, which took place in July last year, while a separate “Prime Big Deal Days” event took place in October.
Last year’s event broke records as the ‘biggest ever’ for saving customers billions across more than 35 product categories, and fastest delivery speeds with more than 13 billion items delivered on same-day or next-day.
In the US alone, it worked out that members saved an average $550, almost quadruple the cost of an annual Prime membership.
As well as making the most of the thousands of deals on big name brands and Amazon products, members will also enjoy free and fast Prime delivery.
We don’t know what products and brands will be discounted for 2026, but the likes of Shark, Philips, Calvin Klein, Oral-B and L’Oreal all featured last year.
The online retail giant has revealed that the first Prime Day of 2026 will run in 22 countries including the UK, Ireland, US, Canada, Germany, France, Italy, Spain and Netherlands.
While members in Australia, Brazil, India and Japan will get their own Prime Day deals later in the year.
Ahead of Prime Day, the retail giant has also confirmed that Amazon Pet Days will return on 11 May.
This sale will feature five days of deals on everything from pet food, treats, and toys to grooming supplies.
When is Amazon Prime Day 2026?
It’s been confirmed that the UK and Ireland will see Prime Day deals drop in June, with exact dates yet to be revealed by Amazon.
How do I shop the Prime Day sale?
You need to be an Amazon Prime member to access the thousands of deals across the Prime Day sale.
If you’re already a member then you don’t need to do anything, just start shopping on the day and make the most of the deals.
If you’re not a member then you can sign up for £8.99 per month or £95 per year on the Amazon website.
You can also enjoy a 30-day free trial if you’re a new member and shop the Prime Day deal in June and then cancel before you’re charged, or keep the subscription and take advantage of next day delivery, exclusive deals and Prime Video streaming.
What deals will be available?
The exact products and brands are yet to be revealed by Amazon, but the retail giant often drops the list of brands that will feature in the sale ahead of its launch, so watch this space.
If you’re looking for a specific product you can add it your ‘saved items’ in your basket and keep an eye on its price ahead and during the sale.
This way you can see if it’s been discounted as part of the Prime Day sale and add it straight to your basket and checkout.
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