{"id":5224,"date":"2026-04-27T11:39:13","date_gmt":"2026-04-27T11:39:13","guid":{"rendered":"https:\/\/www.worldpumpnews.com\/?p=5224"},"modified":"2026-04-27T11:39:13","modified_gmt":"2026-04-27T11:39:13","slug":"the-most-lucrative-events-in-world-sport","status":"publish","type":"post","link":"https:\/\/www.worldpumpnews.com\/?p=5224","title":{"rendered":"The most lucrative events in world sport"},"content":{"rendered":"<p><\/p>\n<div><!--$--><\/p>\n<p><h2>Sabastian Sawe completed the London Marathon in less than two hours<\/h2>\n<\/p>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose drop-cap \">\n<p>Kenyan runner Sabastian Sawe made history on Sunday afternoon, becoming the first person in history to complete a race marathon (26.2 mile race) in less than two hours, winning the London Marathon in just one hour, 59 minutes, and 30 seconds.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><!--\/$--><!--$--><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>Sawe \u2014 alongside second placed finisher Yomif Kejelcha\u2014 managed to achieve a feat that had been thought impossible for a great many years, by running an elite marathon race in less than two hours. <\/p>\n<\/div>\n<p><!--\/$--><!--$?--><template id=\"B:0\"\/><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>The pair beat Kelvin Kiptum&#8217;s previous record of 2:00:35, which was set in 2023 during the Chicago Marathon.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<p><h2>How much did Sawe earn after winning the London Marathon?<\/h2>\n<\/p>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>First placed finisher Sawe will now be paid back very healthily for his speedy efforts, as reported by The Sun. <\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>The 31-year-old is expected to earn $1million (\u00a3741,000)\u00a0in &#8220;contractual bonuses&#8221; for his incredible efforts. <\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>Aside from sponsorship bonuses reported on by The Sun, according to the London Marathon&#8217;s official website, race winners are awarded with prize money. <\/p>\n<\/div>\n<p><!--\/$--><!--$?--><template id=\"B:1\"\/><!--\/$--><!--$?--><template id=\"B:2\"\/><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>The winner of the elite men&#8217;s race receives a rate of $55,000 (\u00a340,754), there is an extra $150,000 (\u00a3111,148) provided to any runners that finish with a time below two hours and two minutes, and finally there is an extra bonus of $25,000 (\u00a318,524)\u202favailable for winners who set a new course record during their race.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>In total, this means that Sabastian Sawe will take home an estimated total of $355,000 (\u00a3263,000) from the London Marathon.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<p><h2>Where do Sawe&#8217;s winnings rank amongst biggest events in world sport?<\/h2>\n<\/p>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>Although Sawe&#8217;s winnings are insane enough on their own \u2014 reaching a combined \u00a31,040,000 when the reported sponsorship (\u00a3741,000) and prize money (\u00a3263,000) are combined \u2014 they actually wouldn&#8217;t even break into the top ten, when it comes the most financially lucrative events in global sport.<\/p>\n<\/div>\n<p><!--\/$--><!--$?--><template id=\"B:3\"\/><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>As shared by The Express, here is the world&#8217;s biggest sporting events, ranked by the prize money pocketed by the winner.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p><em>To make for a fair comparison to the London Marathon, the below list only contains sports with a single individual athlete as winner, and their prize money received. <\/em><\/p>\n<\/div>\n<p><!--\/$--><!--$?--><template id=\"B:4\"\/><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p><em>The ranking relates to winnings during the latest complete sport season<\/em>: 2025, as reported in The Express and other reputable news outlets. <\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>In the cases of tennis Grand Slam tournaments; the French, US, Australian Open, and Wimbeldon, there is an equal prize for the winners of the Men&#8217;s and Women&#8217;s Singles titles.<\/p>\n<\/div>\n<p><!--\/$--><!--$?--><template id=\"B:5\"\/><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>Aside from the biggest events in world sport, Sabastian Sawe&#8217;s prize money of \u00a3263,000 would not rank higher than the biggest individual events in UK sport.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>The winners of the World Snooker Championship and PDC World Darts Championship, both hosted on UK soil, each receive a prize of \u00a3500,000. <\/p>\n<\/div>\n<p><!--\/$--><!--$--><!--\/$--><!--$--><!--\/$--><\/div>\n<p>#lucrative #events #world #sport<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sabastian Sawe completed the London Marathon in less than two hours Kenyan runner Sabastian Sawe made history on Sunday afternoon, becoming the first person in history to complete a race marathon (26.2 mile race) in less than two hours, winning the London Marathon in just one hour, 59 minutes, and 30 seconds. Sawe \u2014 alongside [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4579,4731,5397,5396,1422,135],"class_list":{"0":"post-5224","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"tag-events","9":"tag-london-marathon","10":"tag-lucrative","11":"tag-sabastian-sawe","12":"tag-sport","13":"tag-world"},"_links":{"self":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/posts\/5224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5224"}],"version-history":[{"count":0,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/posts\/5224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/media\/5225"}],"wp:attachment":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}