The product may have to be renamed<\/h2>\n<\/p>\n
<\/p>\n
Spare a thought for Paddington Bear who may have to be having his sandwiches with ‘citrus marmalade’ in the near future.<\/p>\n<\/div>\n
<\/p>\n
This is because marmalade is set to be rebranded, if a new post-Brexit food deal with EU gets the greenlight.<\/p>\n<\/div>\n
<\/p>\n
The sticky fruit preserve traditionally made of Seville oranges is a staple of many British pantries which holds an endearing place in the nation’s subconscious thanks to iconic character Paddington Bear who has a stomach-rumbling penchant for sandwiches made with the preserve.<\/p>\n<\/div>\n
<\/p>\n
While, technically<\/em>, Marmalade can be made with any citrus fruit, it is usually made with oranges.<\/p>\n<\/div>\n <\/p>\n <\/p>\n The official Cambridge Dictionary describes it as “a soft substance with a sweet but slightly bitter taste, made by cooking oranges or another citrus fruit with sugar to preserve it.”<\/p>\n<\/div>\n <\/p>\n However, this is not actually the issue the EU has with the product, but rather the problem stems from linguistic diversity in Europe.<\/p>\n<\/div>\n <\/p>\n While in English we have a variety of words to described spreadable fruit in a jar – preserve, conserve, jam, chutney, marmalade, jelly – European languages have their own terms for these products.<\/p>\n<\/div>\n <\/p>\n For example, in German any jam is called a ‘marmelade’ while in Spain and Italy, ‘mermelada’ and ‘marmellata’ respectively are commonly used for spreads made from other kinds of fruit, such as plums and figs.<\/p>\n<\/div>\n <\/p>\n The word itself comes from the Portuguese ‘marmelada’ meaning a quince jam, which derives from\u00a0‘marmelo’ which means\u00a0quince.<\/p>\n<\/div>\n <\/p>\n Basically, this led to confusion across Europe with the EU’s blanketing food standards mainly because the British had lobbied in the 1970s for only citrus-based jams to be called ‘marmalade’.<\/p>\n<\/div>\n <\/p>\n However, after Brexit, the EU jumped at its chance to change this caveat in food law, meaning that now, as the UK looks to strengthen ties with the EU in a number of new deals, the UK must adopt this change.<\/p>\n<\/div>\n <\/p>\n <\/p>\n This is why, if the deal goes ahead, jars of marmalade in the UK will be sold as ‘citrus marmalade’ – you reap what you sow.<\/p>\n<\/div>\n <\/p>\n Some Brits haven’t taken to kindly to the trivial name change, with people taken to X to voice their discontent.<\/p>\n<\/div>\n <\/p>\n One commenter wrote: “F**k your your citrus marmalade! The UK left the EU! It’s marmalade! (proceeded by tagging relevant authorities).<\/p>\n<\/div>\n <\/p>\n Another said: “And bang! Labour continues to lead us right back into the land of Euro regulations.”<\/p>\n<\/div>\n <\/p>\n Meanwhile, one person reminded everyone: “We actually voted to be free of this nonsense.”<\/p>\n<\/div>\n <\/p>\n The UK government has revealed the updated marmalade decree is among 76 updated EU food-related laws that will apply in England, Wales and Scotland too if its wider food deal is agreed.<\/p>\n<\/div>\n <\/p>\n It is expected that the marmalade rebrand could hit shelves in mid-2027.<\/p>\n<\/div>\n <\/p>\n If someone could explain the red tape of European bureaucracy to Paddington in the inevitable next film that would be great.<\/p>\n<\/div>\n <\/div>\n #Marmalade #rebranded #postBrexit #food #deal<\/p>\n","protected":false},"excerpt":{"rendered":" The product may have to be renamed Spare a thought for Paddington Bear who may have to be having his sandwiches with ‘citrus marmalade’ in the near future. This is because marmalade is set to be rebranded, if a new post-Brexit food deal with EU gets the greenlight. The sticky fruit preserve traditionally made of […]<\/p>\n","protected":false},"author":1,"featured_media":4688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1432,108,3470,2644,4823,923,4824,4826,4825,1444],"class_list":{"0":"post-4687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"tag-brexit","9":"tag-deal","10":"tag-eu","11":"tag-food","12":"tag-marmalade","13":"tag-news","14":"tag-paddington","15":"tag-postbrexit","16":"tag-rebranded","17":"tag-uk"},"_links":{"self":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/posts\/4687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4687"}],"version-history":[{"count":0,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/posts\/4687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/media\/4688"}],"wp:attachment":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Marmalade](\"\/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F04%2FAdobeStock_279606890.jpeg%3Fheight%3D675%26amp%3Bwidth%3D1024&w=64&q=75)
![\"Logo](\"\/_next\/image?url=%2F_next%2Fstatic%2Fmedia%2Fcamera.5e27b748.png&w=64&q=75)
<\/div>\n<\/div>\n![\"Article](\"\/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F04%2FScreenshot-2026-04-03-123824.png%3Fheight%3D425%26amp%3Bwidth%3D1024&w=64&q=75)
<\/div>\n<\/div>\n