{"id":4475,"date":"2026-03-26T16:51:32","date_gmt":"2026-03-26T16:51:32","guid":{"rendered":"https:\/\/www.worldpumpnews.com\/?p=4475"},"modified":"2026-03-26T16:51:32","modified_gmt":"2026-03-26T16:51:32","slug":"more-than-half-of-adults-gutted-when-parents-bought-their-last-egg","status":"publish","type":"post","link":"https:\/\/www.worldpumpnews.com\/?p=4475","title":{"rendered":"More than half of adults &#8216;gutted&#8217; when parents bought their last egg"},"content":{"rendered":"<p><\/p>\n<div><img loading=\"lazy\" alt=\"More than half of adults \u2018gutted\u2019 when parents bought them their last chocolate egg\" width=\"620\" height=\"500\" decoding=\"async\" data-nimg=\"1\" class=\"w-full object-cover rounded-md\" style=\"color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 620 500'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAoAAAAKCAQAAACEN3D\/AAAAL0lEQVR42mP4z8DAwMiAARgZGJhY+P\/\/PwMDAwPDfwYGBgaGhgYGhgYGAAD9Hwlr5xRngAAAAABJRU5ErkJggg=='\/%3E%3C\/svg%3E&quot;)\" sizes=\"auto, (max-width: 768px) 100vw, (max-width: 1100px) 620px, 620px\" src=\"\/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-2-6.png%3Fheight%3D576%26width%3D1024&amp;w=360&amp;q=75 360w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-2-6.png%3Fheight%3D576%26width%3D1024&amp;w=414&amp;q=75 414w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-2-6.png%3Fheight%3D576%26width%3D1024&amp;w=640&amp;q=75 640w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-2-6.png%3Fheight%3D576%26width%3D1024&amp;w=768&amp;q=75 768w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-2-6.png%3Fheight%3D576%26width%3D1024&amp;w=1024&amp;q=75 1024w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-2-6.png%3Fheight%3D576%26width%3D1024&amp;w=1280&amp;q=75 1280w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-2-6.png%3Fheight%3D576%26width%3D1024&amp;w=1536&amp;q=75 1536w\" bad-src=\"https:\/\/www.joe.co.uk\/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-2-6.png%3Fheight%3D576%26width%3D1024&amp;w=1536&amp;q=75\"\/><!--$--><\/p>\n<p><h2>A heartbreaking experience<\/h2>\n<\/p>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose drop-cap \">\n<p>A study of 2,000 adults found 22 per cent said this was the moment they realised they were \u2018officially a grown-up\u2019, marking a shift from being looked after to fending for themselves.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>Only 15 per cent of grown-ups are still gifted choccy treats at Easter from their parents or guardians \u2013 despite 72 per cent believing you\u2019re never too old to celebrate Easter with a chocolate egg.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>However, 58 per cent weren\u2019t warned about this abrupt change, saying \u2018it just stopped\u2019, while 22 per cent admitted they still buy an egg for themselves every year &#8211; simply because they can.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>The research was commissioned by M&amp;M\u2019S, as part of\u00a0their Great Easter Egg Debate, with Michael and Hilary Whitehall laying out both sides of the topic.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>Michael said: \u201cFrankly, once you\u2019re an adult you should be self-sufficient and responsible for your own Easter chocolate &#8211; and I should know, my eldest son took far too long to fly the nest. But what do I know.\u201d<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>Hilary, however, disagrees: \u201cOh, don\u2019t be such a grump, Michael. I say just because you\u2019re grown-up doesn\u2019t mean you have to act like it. You\u2019re never too old for a chocolate egg at Easter.\u201d<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"w-full flex flex-col items-center max-w-[659px] 970:max-w-[630px] my-5\">\n<div class=\"w-[345px] tablet:w-[618px]\"><img alt=\"Article image\" fetchpriority=\"auto\" loading=\"lazy\" width=\"618\" height=\"329\" decoding=\"async\" data-nimg=\"1\" class=\"w-full h-auto object-contain rounded-[10px]\" style=\"color:transparent\" sizes=\"auto, (max-width: 640px) 345px, 618px\" src=\"\/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-3-3.png&amp;w=64&amp;q=75 64w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-3-3.png&amp;w=96&amp;q=75 96w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-3-3.png&amp;w=128&amp;q=75 128w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-3-3.png&amp;w=160&amp;q=75 160w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-3-3.png&amp;w=192&amp;q=75 192w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-3-3.png&amp;w=256&amp;q=75 256w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-3-3.png&amp;w=320&amp;q=75 320w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-3-3.png&amp;w=360&amp;q=75 360w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-3-3.png&amp;w=414&amp;q=75 414w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-3-3.png&amp;w=640&amp;q=75 640w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-3-3.png&amp;w=768&amp;q=75 768w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-3-3.png&amp;w=1024&amp;q=75 1024w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-3-3.png&amp;w=1280&amp;q=75 1280w, \/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-3-3.png&amp;w=1536&amp;q=75 1536w\" bad-src=\"https:\/\/www.joe.co.uk\/_next\/image?url=https%3A%2F%2Fcms.joe.co.uk%2Fuploads%2F2026%2F03%2FNthumbnail-3-3.png&amp;w=1536&amp;q=75\"\/><img alt=\"Logo Camera in article\" loading=\"lazy\" width=\"11\" height=\"9\" decoding=\"async\" data-nimg=\"1\" class=\"absolute w-[11px] h-[9px] bottom-[11px] right-[11px] object-conatin tablet:hidden\" style=\"color:transparent\" src=\"\/_next\/image?url=%2F_next%2Fstatic%2Fmedia%2Fcamera.5e27b748.png&amp;w=64&amp;q=75 1x\" bad-src=\"https:\/\/www.joe.co.uk\/_next\/image?url=%2F_next%2Fstatic%2Fmedia%2Fcamera.5e27b748.png&amp;w=64&amp;q=75\"\/><\/div>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>The research also found for those adults who still receive chocolate eggs, 57 per cent would be disappointed if they stopped getting them.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>This includes 33 per cent who\u2019d be annoyed in secret \u2013 whereas almost a quarter (24 per cent) would be happy to openly complain about it.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>The average participant receives one and a half chocolate eggs per year but buys nearly four for other people.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>Generally, the things people love most about Easter include getting together with family (25 per cent), the start of lighter evenings (24 per cent) and the bank holiday weekend (20 per cent).<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>However, as people get older, the things they miss most about the holidays are waking up to chocolate on Easter morning (15 per cent) and Easter egg hunts (14 per cent).<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>According to OnePoll.com figures, 27 per cent of those who have moved out do not bother with Easter eggs after leaving home.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>Steve Waters, director of eggcellence at M&amp;M\u2019S, said: \u201cEaster eggs are one of those little joys that quietly slip away as we move into adulthood, but who says they have to?<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>\u201cThis campaign is about reminding people that chocolate, fun and a bit of cheeky tradition don&#8217;t need to have an age limit.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>\u201cWe\u2019re here to stir the debate and give everyone a playful excuse to hold onto their Easter eggs, no matter how adult they are.\u201d<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<p><h2>Whats Brits miss about about Easter as they&#8217;ve gotten older<\/h2>\n<\/p>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>1.\u00a0 \u00a0 \u00a0 \u00a0 Waking up to chocolate on Easter morning<\/p>\n<\/div>\n<p><!--\/$--><!--$--><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>2.\u00a0 \u00a0 \u00a0 \u00a0 Easter egg hunts<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>3.\u00a0 \u00a0 \u00a0 \u00a0 Being bought Easter eggs without thinking about it<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>4.\u00a0 \u00a0 \u00a0 \u00a0 Easter feeling more exciting than it does now<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>5.\u00a0 \u00a0 \u00a0 \u00a0 Easter feeling more special and magical<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>6.\u00a0 \u00a0 \u00a0 \u00a0 Family traditions around Easter<\/p>\n<\/div>\n<p><!--\/$--><!--$--><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>7.\u00a0 \u00a0 \u00a0 \u00a0 Spending the whole weekend with family<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>8.\u00a0 \u00a0 \u00a0 \u00a0 Time off feeling more relaxing<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>9.\u00a0 \u00a0 \u00a0 \u00a0 Having fewer responsibilities at Easter<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>10. \u00a0 \u00a0 Getting together without worrying about work<\/p>\n<\/div>\n<p><!--\/$--><\/div>\n<p>#adults #gutted #parents #bought #egg<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A heartbreaking experience A study of 2,000 adults found 22 per cent said this was the moment they realised they were \u2018officially a grown-up\u2019, marking a shift from being looked after to fending for themselves. Only 15 per cent of grown-ups are still gifted choccy treats at Easter from their parents or guardians \u2013 despite [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4583,491,2667,1728,4585,4584,1343],"class_list":{"0":"post-4475","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"tag-adults","9":"tag-bought","10":"tag-chocolate","11":"tag-easter","12":"tag-egg","13":"tag-gutted","14":"tag-parents"},"_links":{"self":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/posts\/4475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4475"}],"version-history":[{"count":0,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/posts\/4475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/media\/4476"}],"wp:attachment":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}