{"id":3967,"date":"2026-03-05T10:33:16","date_gmt":"2026-03-05T10:33:16","guid":{"rendered":"https:\/\/www.worldpumpnews.com\/?p=3967"},"modified":"2026-03-05T10:33:16","modified_gmt":"2026-03-05T10:33:16","slug":"coca-cola-launches-new-500ml-superfan-can-with-premier-league-money-cant-buy-experiences","status":"publish","type":"post","link":"https:\/\/www.worldpumpnews.com\/?p=3967","title":{"rendered":"Coca-Cola launches new 500ml &#8216;Superfan&#8217; can with Premier League money-can&#8217;t-buy experiences"},"content":{"rendered":"<p><\/p>\n<div><img loading=\"lazy\" alt=\"Coca-Cola launches new 500ml \u2018Superfan\u2019 can with Premier League money-can\u2019t-buy experiences\" width=\"620\" height=\"500\" decoding=\"async\" data-nimg=\"1\" class=\"w-full object-cover rounded-md\" style=\"color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 620 500'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAoAAAAKCAQAAACEN3D\/AAAAL0lEQVR42mP4z8DAwMiAARgZGJhY+P\/\/PwMDAwPDfwYGBgaGhgYGhgYGAAD9Hwlr5xRngAAAAABJRU5ErkJggg=='\/%3E%3C\/svg%3E&quot;)\" src=\"https:\/\/cms.joe.co.uk\/uploads\/2026\/03\/Screenshot-2026-03-05-at-10.21.55.png?height=1024&amp;width=1024\"\/><!--$--><\/p>\n<p><h2>Turn it up.<\/h2>\n<\/p>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose drop-cap \">\n<p>Coca-Cola is turning up the volume for football fans with the launch of its new 500ml \u201cSuperfan\u201d Can, giving supporters the chance to unlock exclusive Premier League experiences during the most decisive weeks of the season.\u00a0<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>Rooted in Coca-Cola\u2019s partnership with the Premier League, the Superfan Can celebrates the brand\u2019s role in matchday moments. Helping fans reset, recharge and check back into the action so they can fully embrace every twist, turn and surge of emotion the beautiful game delivers.\u00a0<\/p>\n<\/div>\n<p><!--\/$--><!--$--><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>Available nationwide from 2nd March on Coca-Cola Original Taste, Coca-Cola Zero Sugar and Diet Coke, the limited edition 500ml can features an on-pack QR code that takes fans to Coca-Cola\u2019s promotional hub. There, they can answer a weekly skills-based question and select their favourite team for a chance to win exclusive Premier League prizes:\u00a0<\/p>\n<\/div>\n<p><!--\/$--><!--$--><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<ul class=\"wp-block-list\">\n<li>A pair of General Admission tickets to one of the final two weekends of the Premier League season\u00a0<\/li>\n<li>\u00a31,000 spending money\u00a0<\/li>\n<li>A signed Premier League Club shirt\u00a0<\/li>\n<\/ul>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>In addition, if a winner\u2019s chosen team produces the season\u2019s top goal scorer or goalkeeper with the most clean sheets, that fan will have the extraordinary opportunity to\u00a0present the Premier League Golden Boot or Golden Glove trophy.\u00a0<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>As the Premier League season reaches its most intense period, Coca-Cola is spotlighting the 500ml can as the ultimate format for longer, more social matchday occasions.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>Built around the message \u2018<em>New &amp; Bigger Superfan Can. For Fans Who Want To Feel More<\/em>\u2019, the pack gives football fans the chance to feel it all. Tapping into one of Gen Z\u2019s biggest passion points, football, it positions the Superfan Can as a culturally relevant pack designed specifically to resonate with fans. By anchoring the 500ml can in the energy and emotion of the Premier League, and offering money-can\u2019t-buy prizes, Coca-Cola is creating a distinct role for the format within matchday occasions.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>The Superfan Can is available at Sainsburys now and will be rolling out nationwide from 2nd March across Grocery and Convenience, including Tesco, Asda, Morrisons and Co-op, with additional support through meal deal participation, stackboxes, digital screens and quarter pallet shippers.\u00a0<\/p>\n<\/div>\n<p><!--\/$--><!--$--><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>Elodie Peribere, Senior Marketing Director, Coca-Cola GB, said:\u00a0\u201cFootball brings fans together like nothing else, especially at the end of the season when every goal, every save and every point matters. With the new 500ml Superfan Can, we\u2019re giving supporters a bigger way to feel those moments and the chance to unlock truly unforgettable Premier League experiences.\u201d\u00a0<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p>Fans can look out for the new Superfan Can in-store and follow Coca-Cola\u2019s social channels for weekly content, prize updates and creator content throughout the campaign, running for nine weeks.<\/p>\n<\/div>\n<p><!--\/$--><!--$--><\/p>\n<div class=\"custom-prose  \">\n<p><em>GB, 16+ (U18s require parental\/guardian consent). Purchase required. Promotion opens 00:01 02\/03\/26 and closes 23:59 04\/05\/26. Scan QR code on promotional 500ml Coca-Cola pack and complete weekly skills-based question for a chance to win. Internet access and mobile device required. Max 1 entry per person per week. Full T&amp;Cs apply at\u00a0coca-cola.co.uk.\u00a0<\/em><\/p>\n<\/div>\n<p><!--\/$--><\/div>\n<p>#CocaCola #launches #500ml #Superfan #Premier #League #moneycantbuy #experiences<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turn it up. Coca-Cola is turning up the volume for football fans with the launch of its new 500ml \u201cSuperfan\u201d Can, giving supporters the chance to unlock exclusive Premier League experiences during the most decisive weeks of the season.\u00a0 Rooted in Coca-Cola\u2019s partnership with the Premier League, the Superfan Can celebrates the brand\u2019s role in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3912,543,3915,294,785,3914,1427,3913],"class_list":{"0":"post-3967","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"tag-500ml","9":"tag-cocacola","10":"tag-experiences","11":"tag-launches","12":"tag-league","13":"tag-moneycantbuy","14":"tag-premier","15":"tag-superfan"},"_links":{"self":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/posts\/3967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3967"}],"version-history":[{"count":0,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/posts\/3967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=\/wp\/v2\/media\/3968"}],"wp:attachment":[{"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.worldpumpnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}